I kinda of agree with you that with so much money at their disposal they could have really improved on the original just to set themselves apart from been seen as the copycats that they are. Are you sure they werent a japanese advertising company? No mind it was a poor attempt the least to say.

However on a more positive note, had I not seen the advert I would never have known that we have a new leisure pasttime. I think its great and the next time it popped up was as a Big Brother Challenge with Mo the greedy ethiopian/somalian and Rex the self obsessed. But it was a brave attempt at giving recognition back to the video I think. I think they did incredibly well.

I’m no ad man, but knowing that Bayer’s creatives couldn’t be bothered to even expand on the original idea just turns me off the product altogether.

Lazy lazy lazy.