Comments on: Is The Heinz Mayo Ad Offensive? No, It’s Just Crap

By: Amy Chindove

Amy Chindove — Fri, 27 Jun 2008 14:14:42 +0000

It’s not like they’d be talking about a prolapsed colon over dinner, it’s hardly dirty talk. “two blokes kissing, they’re gay, eat your vegetables darling..”

Anway, I do agree that people are obviously not getting the advert. I just assumed that the deli guy was meant to be the mum, hence why the kids were saying “thanks mum”. Some people eh…

By: Ciaran

Ciaran — Thu, 26 Jun 2008 21:04:01 +0000

It’s interesting - I read a great post earlier (which I now can’t find) which slated Heinz but also pointed out that of course the whole point is that the ad isn’t about gay couples anyway - it’s a parody of a straight couple. Irony?

By: Ciaran

Ciaran — Thu, 26 Jun 2008 13:45:16 +0000

I’m not suggesting that, no. Can I understand parents who don’t want to have to explain what it is to a 4 year old over dinner? A bit…

By: Amy Chindove

Amy Chindove — Wed, 25 Jun 2008 17:39:02 +0000

Ciaran, are you however suggesting that homosexuality shouldn’t be around children? Should it matter that children see men kissing? Do explain…

By: Ciaran

Ciaran — Wed, 25 Jun 2008 11:09:05 +0000

Just to clarify, I’m not saying it’s offensive - that’s what the people complaining are suggesting, and which Heinz seems to agree with by its decision to take the ad off air, despite not having been told to by the ASA.

By: Tom

Tom — Wed, 25 Jun 2008 10:14:10 +0000

Wait - so gayness is now offensive?! When did that happen? I agree it’s a crap ad but not offensive.

By: Jane

Jane — Tue, 24 Jun 2008 22:46:44 +0000

Yeah, it’s a dumb ad, but offensive? Did you move to Kansas when we weren’t watching?

Seems to be effective, though. I want a sandwich