From Skype With Love

Published by Ciaran July 1st, 2008 in PPC.

I was browsing around earlier and decided to check out a few PPC ads to see how the competition for one of our clients are handling things. Imagine my surprise when I clicked on a Skype ad, showing #1 for the phrase free international calls, and was taken to this page (image below in case they correct the error).

It seems very strange that

Skype have made a mistake like this (and this one)
They haven’t been Google slapped out of the results for taking UK searchers, searching in English, to a Russian website.

Maybe their PPC team just drew Russia in a sweepstake for the Euros and they got a bit carried away!