We met at SMX in Sydney and you made an impression with your presentation back then and now with the post I just read today.

I fully agree with you on the ladder being on it’s side. But what I also think is happening is people tend to take on different Technographics under different circumstances.

For example. Right now I’m a ‘critic’ by posting a comment, but that because I have met you and feel comfortable with the topic and think I have something to contribute. But on other blogs (in areas that I’m less familiar with) I’ll take the back seat and be a ’spectator’. Just to make thing more complex, after I’ve become more knowledgeable on the topic, I can move from being a ’spectator’ to being a ‘critic’ or even start up my own blog ‘creator’, the variable being time.

Social Media is such an exciting area to be working in and we are having challenges forming our social media strategy at Microsoft Australia due to the complexities of human nature, behaviour and the difficulties of shifting from segment focus to being audience focus (which is really the key first step to doing anything in Social Media).

At times I probably come under all of the categories, tho at the moment would probably class myself mostly as a “Creator”, on my own and company blog and a collector, as I am using social media to learn more about everything I can find.

In some respects I feel for the Ian guy - his behaviour was absolutely dispicable, and you should never speak to a paying customer like that - but I will bet he never expected to see the backlash that he received. Sadly, I suspect that this isnt the worst treatment a customer has received on the underground, but by virtue of having been picked up by Twitter, its spiralled into a huge issue for TFL, and they have been forced to take action. And, we dont really know other than what was said to have happened the build up to the incident - I’m inclined to agree with the blogger who wrote it, but we are then taking a leap of faith.

Certainly agree about the Mail - whilst it was a particularly unpleasant article, it was not really any worse than most the content that appears on their website or in their paper.