Archive for the 'Advertising' Category
According to Wikipedia advertising is:
a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or [...]
OK, so Nike may be a client, but it has to be said that their new Write The Future film has essentially won the World Cup of ads before a ball has been kicked.
And, let’s not forget, it’s not the first time this has happened. Nike ARE the Brazil of advertising. Enjoy.
Goal image by ewiemann [...]
This is the must-have hand-held accessory of 2009
One of the best things about last night’s X Factor final was seeing the new ad for The Sun, created by my old friends at WCRS. Good work guys!
Just found out that this was actually created by Glue. My bad.
iPhone image by edans on flickr
“Every Country Has A Contextual Drink…”
0 Comments Published by Ciaran October 15th, 2009 in Advertising.It tastes great within the borders of that country but absolute shite if you take it anywhere else.”
Having met him at Stream 09 I already knew that Rory Sutherland, Vice Chairman of Ogilivy Group, was very entertaining company. I’d also realised that he was a scarily intelligent man with an amazing way with words. And [...]
Today Was A Good Day: P. Rod & Ice Cube Nike Ad
0 Comments Published by Ciaran July 29th, 2009 in Advertising.Over the years Nike has been responsible for some pretty amazing ads. Whether it’s the Brazil airport spot, or Spike Lee’s series of Jordan commercials, Nike has often set the bar when it comes to cool, stylish ads. And now, with Today Was A Good Day, celebrating the launch of the new skate shoe from [...]
Another thing that I noticed whilst walking through Soho the other day was some workmen hammering away at what looked like a giant radio facia outside of the Diesel store on Carnaby Street. When I looked up I realised that it was because they were turning the Diesel stores into giant radios.
Having finally gotten around [...]
It often seems that these days most of the best (and the worst ads) on TV are ‘inspired’ by things found on YouTube. Well now, in an admirable case of YouTube giving something back to the sector that keeps taking so much from it, it’s holding a competition for young ad creatives where the prize [...]
Every so often I get emails from a company that gives brands access to bloggers who might want to write about their ads; in return the bloggers can receive payments for views/clicks. Normally I don’t pay much attention to these, but for the new T-Mobile ad I thought I’d make an exception.
Following on from their [...]
If you’ve been reading any of the echo-chambers that make up the digital marketing trade press, or the thousands of blogs that feed off of these websites & magazines like so many Pilot Fish (and yes, I realise that I am, therefore, a fish that feeds off the left-overs of man-eaters, anyway) you’ll have read [...]
Great Moses Ad For GPS: We Are F**king Lost!
0 Comments Published by Ciaran February 3rd, 2009 in Advertising.It’s been a while since I studied the Bible during RE classes as school, but I’m pretty sure that there’s nothing like this in the original version of Exodus.
It’s been 40 years since the Israelites escaped the Egyptians and they have become increasingly despondent. A group of concerned Israelites talk amongst themselves and select one [...]
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