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Why I Hate The ‘C’ Word, Part 2

Last week I wrote about how I’m increasingly finding that the word community is being used in ways that I find annoying, if not downright offensive. As if to prove this point, over the weekend a number of ‘community spokespeople’

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Posted in Advertising, Uncategorized

Every Goal Matters

It’s not as good as Channel 4′s Meet The Superheroes, but then very few ads are, but I saw another sports trailer today which is really rather good. The ad, for Sky Sports, set to the Rolling Stones classic You Can’t

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Meet The Superhumans

I’ve just seen the ad of the year, and it’s Channel 4′s trailer for its coverage of the Paralympics (I rather liked their cheeky billboard as well which I have at the top of this post). The ad, produced by

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Guess The Topic: Stock-Photos That Don’t Fit The Subject

We all wish that our jobs were exciting. But sometimes, we have to create or promote things that are worthy but dull. Essential, but boring. So how do we make ourselves feel better when we have to do this sort

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Posted in Advertising

Thor Spoofs VW’s Super Bowl Ad

Three of my favourite things are, in no particular order, comics, movies and advertising (and particularly spoof ads). So, the spoof of VW’s recent Super Bowl ad, to promote the release of the movie adaptation of Marvel’s Thor comics, has been one

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Of Content And Cookies: Why The Web Should Go On Strike

There can be no doubt that the biggest issue to arise over the last few years, in terms of threats to technology companies, is the rising level of concern, both in terms of public opinion and political attention, around privacy.

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How Times Have Changed

Let’s have a look at the most recent Mercedes Superbowl slot. Hmmm, not bad. Anything with Diddy can’t be entirely bad. Now let’s have a look at one from a few years ago. Ahhhh. Not a chance this would be

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The Greatest Ad Of All Time?

According to Wikipedia advertising is: a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how

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Nike Write The Future

OK, so Nike may be a client, but it has to be said that their new Write The Future film has essentially won the World Cup of ads before a ball has been kicked. And, let’s not forget, it’s not

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The Sun Out-Apples The iPhone

This is the must-have hand-held accessory of 2009 One of the best things about last night’s X Factor final was seeing the new ad for The Sun, created by my old friends at WCRS. Good work guys! Just found out

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Everything on this site is the opinion of me, Ciarán Norris, and no-one else, including my employers and anyone else I know. I guess that it's probably obvious, but thought I should probably make it explicit. Anyway, enjoy!


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