Archive for the 'Advertising' Category
Guess The Topic: Stock-Photos That Don’t Fit The Subject
0 Comments Published by Ciaran November 21st, 2011 in Advertising.We all wish that our jobs were exciting. But sometimes, we have to create or promote things that are worthy but dull. Essential, but boring. So how do we make ourselves feel better when we have to do this sort of thing? Well, if you’re a lot of companies, you put utterly ridiculous stock-photos into [...]
Three of my favourite things are, in no particular order, comics, movies and advertising (and particularly spoof ads). So, the spoof of VW’s recent Super Bowl ad, to promote the release of the movie adaptation of Marvel’s Thor comics, has been one of my highlights of the year so far. In case you haven’t seen the original [...]
Of Content And Cookies: Why The Web Should Go On Strike
2 Comments Published by Ciaran May 7th, 2011 in Advertising.There can be no doubt that the biggest issue to arise over the last few years, in terms of threats to technology companies, is the rising level of concern, both in terms of public opinion and political attention, around privacy. Whether it be Google’s Street View cars ‘accidentally’ storing wifi details, Facebook’s Beacon publicising your [...]
Let’s have a look at the most recent Mercedes Superbowl slot. Hmmm, not bad. Anything with Diddy can’t be entirely bad. Now let’s have a look at one from a few years ago. Ahhhh. Not a chance this would be made now, and I think that’s a shame.
According to Wikipedia advertising is: a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase [...]
OK, so Nike may be a client, but it has to be said that their new Write The Future film has essentially won the World Cup of ads before a ball has been kicked. And, let’s not forget, it’s not the first time this has happened. Nike ARE the Brazil of advertising. Enjoy. Goal image [...]
This is the must-have hand-held accessory of 2009 One of the best things about last night’s X Factor final was seeing the new ad for The Sun, created by my old friends at WCRS. Good work guys! Just found out that this was actually created by Glue. My bad. iPhone image by edans on flickr
“Every Country Has A Contextual Drink…”
0 Comments Published by Ciaran October 15th, 2009 in Advertising.It tastes great within the borders of that country but absolute shite if you take it anywhere else.” Having met him at Stream 09 I already knew that Rory Sutherland, Vice Chairman of Ogilivy Group, was very entertaining company. I’d also realised that he was a scarily intelligent man with an amazing way with words. [...]
Today Was A Good Day: P. Rod & Ice Cube Nike Ad
0 Comments Published by Ciaran July 29th, 2009 in Advertising.Over the years Nike has been responsible for some pretty amazing ads. Whether it’s the Brazil airport spot, or Spike Lee’s series of Jordan commercials, Nike has often set the bar when it comes to cool, stylish ads. And now, with Today Was A Good Day, celebrating the launch of the new skate shoe from [...]
Another thing that I noticed whilst walking through Soho the other day was some workmen hammering away at what looked like a giant radio facia outside of the Diesel store on Carnaby Street. When I looked up I realised that it was because they were turning the Diesel stores into giant radios. Having finally gotten [...]
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